01LOYALTY
Give points a practical benefit.
Connectivity can become a redeemable or tier-based reward tied to an existing loyalty programme.
ADD eSIM / MODEL 03
TURN CONNECTIVITY INTOA REASON TO STAY.
Use eSIM connectivity as a loyalty benefit, member perk, incentive or premium-tier reward for customers you already want to retain.
THE IDEA
Not every connectivity offer needs to be sold. Sometimes the value is in making the customer relationship stronger.
01 / WHERE IT FITSPUT IT IN THE
PUT IT IN THE
RIGHT MOMENT.
02PREMIUM
Add a benefit customers understand instantly.
Data abroad is tangible, useful and easy to explain as part of a premium customer proposition.
03RETENTION
Reward the relationship, not only the trip.
A recurring or triggered connectivity benefit can support engagement beyond a single transaction.
02 / THE CUSTOMER JOURNEYFROM YOUR CHANNEL
FROM YOUR CHANNEL
TO CONNECTIVITY.
- 01
Choose the customer segment, trigger or loyalty tier.
- 02
Define the reward: free data, discounted connectivity or a sponsored allowance.
- 03
Deliver the benefit through the existing app, email, member portal or campaign.
- 04
Measure redemption, engagement and repeat usage.
03 / COMMERCIAL LOGIC
THE RETURN IS NOT ALWAYS THE eSIM SALE.
With Reward, connectivity can function as a retention or engagement investment. The commercial value may come from loyalty, premium-tier differentiation, campaign performance or partner economics rather than direct end-user margin.
GOOD FIT / EXAMPLES
REWARD NEEDS A CLEAR CUSTOMER VALUE EXCHANGE.
The benefit should feel useful and relevant to the customer segment receiving it. A generic giveaway is less powerful than connectivity linked to a trip, milestone, membership tier or meaningful customer moment.
01Airline loyalty programmes
02Banks & fintechs
03Insurance & assistance
04Universities & alumni programmes
05Membership organisations
06Premium travel & hospitality
THE OTHER MODELS
YOUR CUSTOMER JOURNEY / CONNECTEDCHOOSE THE MODEL.
Build a Reward model