ADD eSIM is built by people deeply involved in telecom, eSIM, roaming, travel technology and digital distribution. We understand the connectivity layer, but we also understand something equally important: most businesses do not want to become telecom companies just to give their customers a better way to stay connected.
Connectivity should fit the business. Not the other way around.
Hotels, airlines, travel agencies, universities, medical organisations, ferry operators, retailers, event businesses and other customer-facing companies already have the relationship that matters. They know who their customers are, when they travel, when they arrive and where connectivity can improve the experience.
ADD eSIM exists to make that connection useful. A business can sell connectivity as an additional service, include it inside an existing package, or offer it as a customer benefit. The model should fit the customer journey rather than force the customer into a separate telecom experience.
Deep in telecom. Close to travel. Built for distribution.
Our perspective comes from years spent following and working across eSIM, roaming, telecom infrastructure, travel technology, mobile distribution and the commercial models behind connectivity.
That matters because a good embedded-connectivity programme is not simply an eSIM link. It involves the right distribution moment, supplier capabilities, coverage, support, attribution, repeat usage, partner economics and a customer experience that feels natural inside the business offering it.
For broader independent coverage of the travel eSIM market, providers and connectivity trends, visit Alertify’s travel eSIM coverage.
What we are building
ADD eSIM is designed as a B2B connectivity distribution network. The aim is simple: give businesses the ability to offer mobile connectivity to the customers they already serve, without requiring those businesses to build telecom infrastructure themselves.
The existing customer relationship is the asset. Connectivity should strengthen it.
Start with a channel that is easy to launch, easy to understand and easy to measure.
Margins, attribution, support and repeat transactions should be clear before a partnership scales.
Sell, Include and Reward exist because connectivity should adapt to the business.
Work with ADD eSIM
If your business already serves international customers and you are exploring how connectivity could become part of that experience, use our contact form. Tell us about your audience, customer journey and what you want to achieve.