01PACKAGE
Add value without adding friction.
Connectivity can sit inside an existing paid package rather than becoming another checkout decision.
ADD eSIM / MODEL 02
PUT CONNECTIVITYINSIDE THE PACKAGE.
Bundle mobile data into a ticket, treatment, booking, programme, membership or service package so connectivity becomes part of what the customer already buys.
THE IDEA
Instead of asking the customer to make another purchase, include connectivity as part of the experience you already sell.
01 / WHERE IT FITSPUT IT IN THE
PUT IT IN THE
RIGHT MOMENT.
02ARRIVAL
Make the first hours easier.
Give patients, students, guests or passengers a practical service they can use as soon as they arrive.
03BRAND
Keep the experience yours.
The connectivity layer can support your customer experience while the underlying telecom complexity stays behind the scenes.
02 / THE CUSTOMER JOURNEYFROM YOUR CHANNEL
FROM YOUR CHANNEL
TO CONNECTIVITY.
- 01
Define which package, fare, programme or customer tier receives connectivity.
- 02
Choose the data allowance, destination scope and activation model.
- 03
Deliver the eSIM as part of the existing customer communication flow.
- 04
Monitor usage, costs and programme performance.
03 / COMMERCIAL LOGIC
CONNECTIVITY BECOMES PART OF THE PRODUCT.
The business can buy connectivity wholesale or under an agreed commercial model and include it in a higher-value service. That can support differentiation, convenience and customer satisfaction without requiring a separate retail sale.
GOOD FIT / EXAMPLES
INCLUDE IS ABOUT EXPERIENCE, NOT JUST MARGIN.
This model makes the most sense when connectivity improves an existing service enough to justify its cost — for example an international patient package, student arrival programme or premium travel product.
01Medical travel
02Universities & education
03Premium hospitality
04Airlines & passenger transport
05Tour operators
06Events & delegate packages
YOUR CUSTOMER JOURNEY / CONNECTEDCHOOSE THE MODEL.
Build an Include model