At registration
Offer data to international attendees when their destination and event dates are clear.
ADD eSIM / EVENTS
THE EVENT STARTSBEFORE THE BADGE.
International delegates and guests need maps, tickets, messages and transport before they reach the venue. Put connectivity into registration, ticketing or attendee communications, where it is actually useful.
01
An attendee service
02
An optional new ancillary
03
A possible sponsored benefit
01 / THE OPPORTUNITY
THE FIRST CONNECTION IS OUTSIDE THE VENUE.
Event Wi-Fi is important inside the venue. International mobile data is useful before and after it — for transport, check-in, messaging and navigating the host city.
Before travel
Include setup information in the pre-event arrival pack.
As a premium benefit
Explore sponsored data for speakers, hosted buyers, VIPs or international participants.
02 / BUSINESS MODELS
SELL. INCLUDE. REWARD.
Use the model that fits your customer journey. The connectivity sits inside a service you already own.
Sell
Let visitors add destination connectivity during ticketing or registration.
Include
Bundle connectivity with eligible international delegate or VIP packages.
Reward
Use sponsored data for selected attendee tiers, speakers or hosted-buyer programmes.
03 / HOW IT FITS
From ticket to city
Start with one clear customer touchpoint. Keep the operating model simple.
- 01
An attendee registers for an event in another country.
- 02
The organizer offers or assigns a relevant data product in pre-event communications.
- 03
The attendee completes setup and uses supported mobile data before reaching the venue.
IMPORTANT / PRACTICAL FIT
Plan for real attendee needs
Large venues may experience network congestion; an eSIM is not a promise of uninterrupted event coverage. Not every attendee needs extra data, especially those with adequate domestic or roaming plans. Position the benefit clearly and verify supplier support for peak arrivals.
04 / QUESTIONS
THE QUESTIONS THAT MATTER.
Is an eSIM a replacement for event Wi-Fi?
No. Venue Wi-Fi and mobile connectivity serve complementary purposes and have different coverage and capacity characteristics.
Can sponsors fund delegate connectivity?
That can be a possible model, with agreed branding, eligibility and data-distribution terms.
How early should attendees receive the offer?
Ideally before international travel, leaving time to check device compatibility and follow setup instructions.
Can an organizer distribute different plans by attendee type?
Potentially, if the selected supplier supports distinct offers, redemption limits and tracking by audience segment.
YOUR CUSTOMERS / YOUR CHANNELYOU HAVE THE CUSTOMERS.
Talk about your channel