{"id":31,"date":"2026-11-03T16:33:11","date_gmt":"2026-11-03T16:33:11","guid":{"rendered":"https:\/\/addes.im\/?page_id=31"},"modified":"2026-11-03T16:44:44","modified_gmt":"2026-11-03T16:44:44","slug":"about-us","status":"publish","type":"page","link":"https:\/\/addes.im\/?page_id=31","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"company-copy\">\n<p class=\"company-lead\">ADD eSIM is built by people deeply involved in telecom, eSIM, roaming, travel technology and digital distribution. We understand the connectivity layer, but we also understand something equally important: most businesses do not want to become telecom companies just to give their customers a better way to stay connected.<\/p>\n<h2>Connectivity should fit the business. Not the other way around.<\/h2>\n<p>Hotels, airlines, travel agencies, universities, medical organisations, ferry operators, retailers, event businesses and other customer-facing companies already have the relationship that matters. They know who their customers are, when they travel, when they arrive and where connectivity can improve the experience.<\/p>\n<p>ADD eSIM exists to make that connection useful. A business can sell connectivity as an additional service, include it inside an existing package, or offer it as a customer benefit. The model should fit the customer journey rather than force the customer into a separate telecom experience.<\/p>\n<h2>Deep in telecom. Close to travel. Built for distribution.<\/h2>\n<p>Our perspective comes from years spent following and working across eSIM, roaming, telecom infrastructure, travel technology, mobile distribution and the commercial models behind connectivity.<\/p>\n<p>That matters because a good embedded-connectivity programme is not simply an eSIM link. It involves the right distribution moment, supplier capabilities, coverage, support, attribution, repeat usage, partner economics and a customer experience that feels natural inside the business offering it.<\/p>\n<p>For broader independent coverage of the travel eSIM market, providers and connectivity trends, visit <a href=\"https:\/\/alertify.eu\/travel-esim-plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alertify\u2019s travel eSIM coverage<\/a>.<\/p>\n<h2>What we are building<\/h2>\n<p>ADD eSIM is designed as a B2B connectivity distribution network. The aim is simple: give businesses the ability to offer mobile connectivity to the customers they already serve, without requiring those businesses to build telecom infrastructure themselves.<\/p>\n<div class=\"company-principles-inline\">\n<div><strong>Distribution first.<\/strong><\/p>\n<p>The existing customer relationship is the asset. Connectivity should strengthen it.<\/p>\n<\/div>\n<div><strong>Simple before complex.<\/strong><\/p>\n<p>Start with a channel that is easy to launch, easy to understand and easy to measure.<\/p>\n<\/div>\n<div><strong>Commercial clarity.<\/strong><\/p>\n<p>Margins, attribution, support and repeat transactions should be clear before a partnership scales.<\/p>\n<\/div>\n<div><strong>Different businesses need different models.<\/strong><\/p>\n<p>Sell, Include and Reward exist because connectivity should adapt to the business.<\/p>\n<\/div><\/div>\n<h2>Work with ADD eSIM<\/h2>\n<p>If your business already serves international customers and you are exploring how connectivity could become part of that experience, <a href=\"https:\/\/addes.im\/#contact\">use our contact form<\/a>. Tell us about your audience, customer journey and what you want to achieve.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ADD eSIM is built by people deeply involved in telecom, eSIM, travel technology, roaming and digital distribution.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About us - Add eSIM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/addes.im\/?page_id=31\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - 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